Here I am, sitting on a train between Schiphol airport and Rotterdam, on my way to our annual strategy meetings. Outside it’s dark and grey and as this seems like a perfect timing to buckle down and write my first blog post. I decided to start a blog a couple of days ago with the promise to myself to write something every week. Will I keep this promise? Only the future will tell.
In 1993, Sjoerd Mostert and I started Pointlogic (then called PLS which stood for Point Logic Systems) with the business plan being applying software and mathematical techniques to help board room decisions. We’ve actually been very true to our first mission; our business still revolves around this core principle with the only addition being that our applications are mostly in the area of optimizing marketing ROI. So, that defines me in business and that is what I’ll be blogging about: mathematics, software and marketing ROI.
My personal background is in mathematics. I’ve always been intrigued by the tension between math and advertising, hard numbers versus creativity, rational versus empirical. I will use leverage this blog to talk with you about these subjects and to reflect on the future role of mathematics and technology to optimize marketing decisions.
I hope you’ll enjoy it and to spark some lively discussions.
Posted by Peter Kloprogge, Co-Founder